Cult’s Engagement Officers speak on a wide variety to topics, to a host of different audiences. Most often, however, they are called upon to share audience engagement marketing principles and best practices to stakeholders like CEO’s, CMO’s, Brand Leaders, HR Professionals, Talent Management Leaders, Industry Association members and Creative Agency Owners or Marketing Service Practictioners.
Content can be customized for nearly any group, but below are the most requested topics:
1) The Anatomy of Cult Brands: What do the world’s most beloved brands believe, and how to they behave, to allow them to significantly – and consistently – outperform their mediocre peers? To what do they attribute their success, especially since they typically spend fewer less dollars on mass media and markdowns? How do they get employees and customers to not just buy, but buy in? Chris and his team have been dissecting “cult brands” (i.e. businesses that enjoy above average brand attachment and advocacy) for the past seven years, and they have discovered a handful of characteristics within their cult brand genome that are far less common within the DNA of their competitors. In this presentation, Chris will reveal the findings of his research, and present entertaining and educational examples of brand-building done so spectacularly well it results in cult-like followers.
2) A Masterclass in Marketing: Within most companies, the discipline of marketing has devolved into the management of messages and media. Many people claiming to be marketers are really just markdowners – applying the majority of their time, talents and budget into the management of sales promotions. This is inappropriate, for many brands are capable of achieving far greater levels of customer engagement. To do so, brand leaders must admit their organizations are either distracted by, or addicted to, the wrong types of go-to-market behaviours. People, programs, policies and performance metrics must be reimagined in order to maximize the marketing function, which can not only generate incremental sales, but also transform the marketing function from a cost center into a revenue generator. In this presentation, Chris shares “The Four D’s” of master marketers to help brands become – and stay- relentlessly relevant.
3) Does Your Brand Need an Intervention?: Is your brand sick? The problems plaguing most brands are the result of their overemphasis and over investment on strategies that drive short-term business results. This presentation teaches leadership teams how to self-identify the signs of a sick brand, and what to do about it. Learn how to avoid the death spiral most organizations are trapped in, understand what the road to rehabilitation looks like, and what the indicators of true brand health are.
4) How to Cultivate a Cult Brand Culture: The most celebrated and coveted brands all share one thing more than any other – their emphasis on culture. However, like customers, employees are more promiscuous than ever, and are making decisions about where they spend their workdays with a whole host of factors that HR professionals are unprepared to address. The most successful brands treat employees more like customers and less like resources. That’s why so many cult brands achieve various awards for ‘best places to work’. What are these organizations doing differently to reap the benefits of a highly engaged and passionate workforce? In this talk, learn the essential building blocks of a cult brand culture, and how leading brands invest in indoctrinating cult-like fanaticism from the inside out.
5) Talent (Mis)Management: Specifically targeting agency owners and solopreneuers, this presentation identifies a host of fallacies governing decisions around the hiring and retention of in-house talent. Aside from properly positioning your firm, and developing appropriate packaged and priced solutions, the management of talent is the single biggest contributor to professional success (and the #2 contributor to personal satisfaction). Chris share compelling industry stats, and personal case studies, illustrating the challenges and opportunities associated with accessing talent and developing teams of in-house and outsourced subject matter experts.
6) Retail in the 21st Century – You may not be selling what you think: Maximizing retail success has long been product and service centric, driven by things like product mix, merchandising strategy and planograms. With better informed shoppers, and the availability of most products online today, retailers need to rethink their purpose. Customers now expect a visit to a bricks and mortar store to deliver a holistic, engaging experience, independently from the products they are there to buy.
7) Custom Presentation: Chris has spoken on a variety of topics relating to internal and external engagement. He is willing to customize content relating to a specific industry or marketing challenge assuming it falls within his proven expertise. Below are examples of the wide variety of topics our experts can speak on:
- The Fix
- Break Your Brands, Unhealthy Addiction
- Do you believe in a false paradigm?
- Do Marketing, NOT Markdowning!
- Stop Buying Impressions and Start Making Them
- Agency Profitability Suffers From Old School Thinking About In-House Talent
- Are You Running An Agency, Or Running In Circles?
- I Respectfully Disagree, Mr. Ziebinski…
- Why Digital-Based Firms Are Winning