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Can Cult Brands Connect on an Even Deeper Level Than Emotionally?
An article that proves just how deep into my psyche that connection might go.

Anyone who knows me will attest that I have an extreme (bordering on psychotic) affinity for the Apple’s products, technology and even stock.

However, prior to reading this Forbes article, I was oblivious as to just how deep into my psyche that connection might go.

 

Further Reading
The North Face: Weathering the Competitive Storm for Over 50 Years
M&M’s: Heat Wave, K-Rations and Van Halen.
YETI: Built for the Outdoors. By Outdoorsmen.
 
FIX: Break the addictions that are killing brands
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