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Culthood is the Gift that Keeps on Giving
How Steve Jobs prepared Apple for controversies

Check out this great real-world example, courtesy of our friend Luke Dormehl.

 

Further Reading
Why We Exist
The North Face: Weathering the Competitive Storm for Over 50 Years
M&M’s: Heat Wave, K-Rations and Van Halen.
 
FIX: Break the addictions that are killing brands
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