Frank & Oak has managed to break out of the crowded online fashion industry and establish themselves as one of the most exciting lifestyle brands on the scene. With more and more brands chasing the elusive and hard to understand male demographic, Frank & Oak has ensured their business is crafted to fit their consumers, which it deems “the internet generation”, in order to create a simple and easy shopping experience. 

Frank & Oak has ensured their business is crafted to fit their consumers, which it deems “the internet generation”, in order to create a simple and easy shopping experience.

Their in-house design, highly accessible digital platform, wide distribution in both the U.S. and Canada, and unique features like their “Hunt Club”, which allows member to try on items at home with no obligation to buy, makes them a sleek, and intuitive one-stop-shop for men. In just two years they have grown to a 100 plus person operation with more than 1.1 million members, and ship more than 35,000 orders a month.

Frank & Oak demonstrates that through true reflection and a deep understanding of your audience you can achieve huge success and cult status in a short amount of time. With new collections released every month the brand ensures that they always have something new and exciting to offer, inspiring frequent repeat visits and purchases.

I had the chance to talk with co-founder Ethan Song in February and got some insights on how he and his partner Hicham Ratnani have managed such a feat. Check out the full interview below.

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