Chris Kneeland How Jell-O Turned San Fran’s Super Bowl Loss Into Marketing Win Leveraging brand affinity to create raving fans and irrational loyalty. February 17th 2013 Estimated 1 Minute Read Insights Share this Article: http://cultideas.com?p=25 Contact Us Insights•Perspective SHOULD’A COULD’A WOULD’A Doubts and regrets lurk inside all of us. Live long enough, and you will have a past to contend w... > Continue Reading Insights•Perspective The Problem With Agency Pitches. Agencies are all too familiar with the pitfalls of pitching. The late nights, the weeks with no e... > Continue Reading Insights•Perspective Rethinking the Retail Store Experience The retail shopping experience is paramount to the overall retail customer experience. It is a criti... > Continue Reading Insights•Perspective Business is an Endurance Sport – Consistency Matters No one on Main Street has ever uttered, “I voted for the candidate who supported one initiative, f... > Continue Reading Insights•Perspective Why I Have The World’s Best Job To me, Cult isn’t just another job. I enlisted in its movement. And it’s not for the weak, o... > Continue Reading Join the Conversation