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Media Usage: Canada vs. America
Infographic: How Canadians' media habits stack up to Americans.

Oh, I love these pretty pictures… and this one has a few notable insights:

The gap in TV consumption is noticeably different, as is our (Canadians) propensity for finding content outside traditional means (downloading from torrent sites and consuming more online video vs. using on-demand services or subscribing to Netflix).

The mobile number is a bit of a surprise, as other sources will tell you that Canada has led the U.S. in key indicators (such as broadband adoption), so the notion that we’re laggards is interesting.




see the full infographic here.


Further Reading
The North Face: Weathering the Competitive Storm for Over 50 Years
M&M’s: Heat Wave, K-Rations and Van Halen.
YETI: Built for the Outdoors. By Outdoorsmen.
FIX: Break the addictions that are killing brands
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