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My Favourite 3 Days of The Year
There is no better place than The Gathering

In less than five years The Gathering has become one of the most desirable business summits on the planet, and it’s the highlight of my year.

Imagine if you got a “Golden Ticket” to attend the Academy Awards, to be there live and in person to celebrate the biggest stars and best creators, on Hollywood’s biggest night of the year.

Then imagine if your ticket also let you attend a two-day pre-event, granting you unprecedented access to the people responsible for making the movies you love most. You could ask them your questions, hear their stories, and learn how they did what they did.

Finally, imagine if this ultimate fan experience wasn’t in LA, but rather occurred in one of the most beautiful and awe-inspiring locations on earth.

That would be an unbelievable experience for anyone enamored with Hollywood and the movies they make. And that is exactly what it’s like for me to attend The Gathering.

I love business and appreciate the challenge of figuring out how to build brands and engage consumers. I want to be hyper-successful but am humble enough to recognize I need a lot of help and rely on others for ideas or confirmation. If you’re like me, then there is no better place than The Gathering.

The Gathering brings the most iconic, beloved brands – along with the leaders responsible for them – to one venue for three days every February.

Attendees not only get to celebrate brands’ success at a world-class gala, but they also get to sit at the feet of the brand leaders, ask them questions, and partake of their wisdom, for 3 days!

Jonathan Mildenhall, CMO of Airbnb, told me, “There is no other event I’ve been to that puts such a premium on disruptive and innovative thinking. I genuinely believe that The Gathering is fast becoming the global voice for inspired brand management and the creation of loyal customer communities’ brands need to succeed today.”

All who attend learn first-hand how to combat commoditization, remain relevant to promiscuous consumers and build cultures that inspire from within.

The Gathering is filled with my professional icons and marketing role models. We’d all do well to pattern aspects of our businesses, and our careers, after their success.

The presenters are remarkably transparent in sharing the secrets of their success, disarmingly candid about the mistakes they’ve made, and undisputedly courageous in the challenges they’ve overcome.

Every year I’ve left feeling informed and inspired, compelled to conquer complacency, and emboldened to be a better version of myself.

Rodney Rambo, Global VP of Marketing at Converse, said, “As a rule, we don’t do conferences, but I’m glad we made an exception. The knowledge and the connections are truly outstanding. It’s an absolute must-attend event for anyone responsible for a brand’s success.”

The Gathering takes place in a remote 200-year old castle nestled deep within the Canadian Rockies. It’s inconvenient to get to, and it’s not intended for everyone. It’s limited to 900 brand leaders enlightened enough to recognize that nothing of significance comes cheap or easy.

The confirmed brand attendees for 2019’s event include:

Marvel, The LA Lakers, Cheetos, YETI Cooler, Porsche, M&M’s, LUSH Cosmetics, The North Face, OrangeTheory Fitness, Airbnb, Cinnabon, VANS, IBM, S’well, Hootsuite, 1-800-GOT-JUNK?, Kawasaki and more.

Nowhere else are so many bold brand leaders assembled in one place!

If you care enough about your business to question everything you think you know, are willing to set aside your fears or preconceptions, and are open-minded enough to consider alternative ways to go to market or reimagine how you deliver on customer expectations, then you have lots to gain by listening to the world’s best brand masters tell their tales.

Conversely, if you believe your business is fully optimized, or that your organization is focused on the right things and operating at peak performance, then stay home and save yourself the hassle.

The Gathering is reserved for those striving for something more, not those content with the current state.

Visit www.cultgathering.com/register if you’d like to take part of the action. But hurry, because it sells out every year.

Further Reading
Why We Exist
The North Face: Weathering the Competitive Storm for Over 50 Years
M&M’s: Heat Wave, K-Rations and Van Halen.
 
FIX: Break the addictions that are killing brands
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