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Searching on The Move…
The mobile tidal wave shows no sign of slowing down.

The role of mobile within fundamental tasks continues to grow. Every part of a brand’s digital footprint needs to be increasingly more tuned to mobile devices…especially if you’re in a category that over indexes on mobile access (computers, electronics, restaurants, destinations on a whole).

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Further Reading
The North Face: Weathering the Competitive Storm for Over 50 Years
M&M’s: Heat Wave, K-Rations and Van Halen.
YETI: Built for the Outdoors. By Outdoorsmen.
 
FIX: Break the addictions that are killing brands
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