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We Encourage You To Take The Leap
Will you join us?

Cult is soliciting North American business owners, as well as their staff, to take February 29th off of work and dedicate Leap Day to helping make corporate cultures, citizens, and communities better.

TakeTheLeapOur friends at Zappos came up with the idea of making Leap Day an official Holiday. We loved everything about that concept and decided to join them. Every four years we get a bonus day at the end of February. An special 24-hour period that business leaders don’t have comp sales to compete against. Salaried employees aren’t getting paid extra to work that extra day. So we think everyone should treat that day differently than every other day — to improve our neighborhoods, our homes, our families, or just ourselves. We think it’s time this day was an official North American holiday – not a paid day off—but a paid day on – a mission of improvement.

We think it’s time this day was an official North American holiday – not a paid day off—but a paid day on – a mission of improvement.

We are is encouraging everyone to spend Leap Day volunteering to help others, to renew their spirit, improve their lives, or spend quality time with people they care about. Whether the government grants it as a holiday, or your boss agrees to give you a paid leave of absence, or if you simply take a personal day—we hope you’ll join us in making this vision, a reality.

We encourage all North Americans to sign a Change.org petition (created by Zappos and available at www.WillYouTakeTheLeap.com) to motivate the American and Canadian governments turn Leap Day into a Statutory holiday.

Further Reading
The North Face: Weathering the Competitive Storm for Over 50 Years
M&M’s: Heat Wave, K-Rations and Van Halen.
YETI: Built for the Outdoors. By Outdoorsmen.
 
FIX: Break the addictions that are killing brands
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