Emotional engagement and loyalty research are the best predictors of success you can use in research. They have been proven to correlate highly with in-market consumer behavior, brand growth, sales, and profitability.
Emotional engagement research can be used for brand tracking, brand positioning, communication development and testing, competitive market reviews, sponsorship and event evaluations. In fact, any brand, category, or customer research can be predictively super-charged using emotional engagement and loyalty metrics, and Brand Keys’ Robert Passikoff and Leigh Benatar will show you how. The session will be moderated by Cult CEO Chris Kneeland, as the trio explore how these various metrics can take any business to the next level.
Any brand, category, or customer research can be predictively super-charged using emotional engagement and loyalty metrics.
Join us on Tuesday, January 20th at 11AM MST/1PM EST for a free 45-minute webinar, “Research That Can Predict Your Brand’s Success.”
Log-In information will provided upon confirmation of registration.
If you’d like to see just how predictive this research can be in advance of the webinar, we invite you to listen to a series of recordings called “What Happened? Successful Strategies, Marketing Misdeeds, and the Brands that Loved Them,” an examination of how closely Brand Keys metrics predicted during the year in their Forbes.com column about what brands were (or not) doing – and how that matched up with actual market results – all based on predictive emotional engagement. The recordings and further information can be found here.