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Why We Exist
We are on a mission (ever so humbly) to radically change how businesses think about marketing

It’s sometimes difficult for people to understand how our firm differs from the hundreds of other options out there. But we exist solely because we are different. We are on a mission (ever so humbly) to radically change how businesses think about marketing by focusing less on channel management and more on audience engagement.

All Cult Collective members are united by a common goal: To blow up the status quo and concoct new ways of improving brand/customer engagement. We believe any successful business can attract customers, but we want to accomplish a grander goal. We want to turn ordinary customers into brand evangelists by transforming ordinary touch points into remarkable ones. We create cult-like followings because we don’t just want customers to buy, we want them to buy in.

Achieving cult-like status isn’t the serendipitous result of a good product or luck. It is achieved through disciplined adherence to ten core principles. We help clients who aspire to reap the benefits of above average loyalty and advocacy – and who have the courage, culture and substance required to do so – to more fully understand and implement those principles.

Our ‘secret sauce’ lies in helping clients better connect with customers, prospects and staff in ways that significantly impact business performance, marketing ROI and internal productivity. We do so through three core offerings that teach teams to BELIEVE in their brand’s true potential, glean insights and experiment with new strategies so they can BEHAVE like the world’s most beloved brands, and ultimately BECOME a cult brand by transforming their organization inside and out.

That is why Cult exists.

Further Reading
The North Face: Weathering the Competitive Storm for Over 50 Years
M&M’s: Heat Wave, K-Rations and Van Halen.
YETI: Built for the Outdoors. By Outdoorsmen.
 
FIX: Break the addictions that are killing brands
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