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Why We Exist
Cult Collective is united by a common goal: Blow up the status quo and concoct new ways of improving brand engagement.

It’s sometimes difficult for people to understand how our agency differs from the hundreds of other agencies out there. But we exist solely because we are different. We are on a mission (ever so humbly) to radically change how our clients think about marketing.

All Cult Collective members are united by a common goal: To blow up the status quo and concoct new ways of improving brand/customer engagement. We believe any successful business can attract customers, but we want to accomplish a grander goal.

Simply stated, we turn ordinary customers into brand evangelists by transforming ordinary touch points into remarkable ones.

We want to create cult-like followings.

Through our research and experiences, we’ve discovered that achieving cult-like status isn’t the serendipitous result of a good product and some luck. It can be achieved through disciplined adherence to 6 core principles. We help clients who aspire to reap the benefits of brand loyalty and word-of-mouth advocacy – and who have the courage, culture and quality required to do so – to more fully understand and implement those principles.
Our ‘secret sauce’ is working with ridiculously talented people who are passionate about ‘finding a better way’. Rather than trying to out-shout competitors, who usually have access to more marketing resources, we outsmart them by changing the rules for how the game is played.

That is why Cult exists.

Further Reading
The North Face: Weathering the Competitive Storm for Over 50 Years
M&M’s: Heat Wave, K-Rations and Van Halen.
YETI: Built for the Outdoors. By Outdoorsmen.
FIX: Break the addictions that are killing brands
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