Check out this interview we did with ethan song, the Co-Founder & CEO of Frank & Oak. If you want to learn how to grow a brand without the use of traditional marketing, this is an interview you will definitely want to watch. This video highlights what it takes to truly create a fearless brand from scratch.

Frank & Oak is a massively popular and fast growing men’s e-retailer. Here’s some of the key takeaways from the interview:

1:31 Ethan explains the secret behind viral growth without the use of mass marketing.

I think it’s two things. One of the secrets is to really stand for something. We also allowed our customers to be the face of the brand. We give our customers the tools to basically go into their own community and say, “I wear Frank & Oak, I love Frank & Oak, and you guys should like it too”. That was very powerful.

2:23 Ethan discusses who inspires him in the business world. Here Ethan goes into what makes entrepreneurs like Steve Jobs and Elon Musk truly inspirational.

3:44 How Canadian retailers can help capture a market as large at the US. 5:18 The true value marketers should be capturing.

5:40 Inspiring story about being entrepreneurial and growing a business from nothing into something.


Ethan Song is the Co-Founder & CEO of Frank & Oak. Ethan enhances everything customer-facing, including the product, marketing campaigns, and online shopping experience. His vision of creating a simple and innovative company at the nexus of fashion, technology, and retail makes him an inspiration to his team and those around. Originally from China, Ethan has traveled and worked on most continents, including more pronounced stints in Shanghai, Paris, and Vancouver. In 2012, he co-founded Frank & Oak to revolutionize the traditional retail model and offer men the simplest way to shop online.

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