Check out this interview we did with Mike GerMano, the Chief Digital Officer for VICE Media. If you want to learn about the courage it takes to start your own company and built it into another cult brand, this is an interview you will definitely want to watch. This video highlights what it takes to truly create a fearless brand from an agency that made the jump to one of the largest news producers in the country.

In the past 20 years, VICE has gone from a free punk magazine in Montreal to the fastest growing media company in the world, all while managing to become the voice of a generation. With a rabid fan base and workforce that lashes out against the status quo, VICE knows the power of an inspiring ethos and a bold vision.

Here’s some of the key takeaways from the interview:

0:36 Mike discusses how his agency became involved with VICE.

3:12 What interested Mike in joining VICE.

4:16 Mike talks about what, to him, is the biggest risk he has taken with his career.

Going to work for someone else, to me that’s a risk, because I don’t control my destiny, someone else does…while others look at owning your own company as a risk, it was so safe for me.

4:58 Mike discusses the right about of risk to take, and when to listen to yourself instead of others.

5:46 How being scared is not always a bad thing, and how pushing past your fear can build a great brand.


Mike Germano is the Chief Digital Officer for VICE Media. Mike came to Vice in 2013 through the acquisition of his award winning digital agency, Carrot Creative, which he co-founded and still serves as CEO. Carrot operates as a subsidiary of Vice, whose global clients include Rolex, Target, Unilever, Ferrari and Red Bull. Mike is a highly sought after global speaker because of his candor on the indus- try, and energetic style. He speaks around the world at events that run the gamut from tech, like CES, to sports, such as to the NFL. Mike started his career becoming the first politician to use social media to get elected to office. Mike resides in Brooklyn with his wife and son, is an angel investor and and co-owns the best pizza place in Brooklyn, Fornino.

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