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FIX
Break the addictions that are killing brands
 
Fix codifies the principles cult brands employ to drive brand devotion and advocacy. Consistently applying these techniques will make any brand nearly impossible to compete with.

Tony Hsieh
CEO, Zappos & Author of Delivering Happiness
“Fix codifies the principles cult brands employ to drive brand devotion and advocacy. Consistently applying these techniques will make any brand nearly impossible to compete with.”

Rodney Rambo
Vice President Global Marketing, Converse
“It’s a shame more brands don’t enjoy cult-like followers, but it’s usually because they’re focused on the wrong things. Fix outlines exactly where brand leaders should be spending most of their time. Read this book!”

Jonathan Mildenhall
Chief Marketing Officer, Airbnb
“Addiction is a great way to describe the problem with lots of marketing execs who rely on bland advertising and damaging price promotion to prop up their businesses. They need help and this book is a great first step towards sustainable brand recovery.”
 
Synopsis
In a world with too many choices... and too little time, companies without highly engaged, devoted, and vocal customers won’t survive. Unfortunately, too many brand stewards (and subsequently their budgets) are seemingly addicted to certain marketing behaviors and woefully under-invest in some of the most impactful, yet least appreciated, marketing activities. All too often, vitally important consumer engagement strategies fall to other departments or disciplines, such as HR, Operations, or Merchandising. While other groups may be competent and well intentioned, they usually lack the skills, resources and funding found within the marketing group that would allow their brand to become truly remarkable.
Meet the Authors
Chris Kneeland
CEO, Cult Collective Ltd.
Chris Kneeland is co-founder and CEO of Cult Collective Ltd., an international marketing services firm headquartered in Calgary Alberta. Prior to forming Cult, Chris was S.V.P. of Retail Marketing at RAPP in Dallas Texas consulting for Best Buy, HEB Grocery, Supervalu, Lenscrafters, Hyatt and others. Chris also held marketing management positions within John Deere and The Home Depot. Chris has a bachelor’s degree in Marketing Communications from Brigham Young University and a Master’s Degree of Integrated Marketing from Northwestern University.
This book is all about how brands can make impressions instead of buying them.
Ryan Gill
President, Cult Collective Ltd.
Ryan Gill is the president and co-founder of Cult Collective Ltd. He is responsible for setting the tone and vision for the firm as well as providing thought leadership on consumer engagement solutions for cult brands like Harley Davidson, Sport Chek, Michael’s Arts & Crafts, Calgary Flames and Big Rock Brewery. He previously founded and ran Suitcase Interactive, a 12- year old digital marketing firm serving clients throughout North America. Ryan lives in Calgary with his wife Aimee, and daughters Scarlett and Halle.
Having the confidence to take educated risks in marketing leads to breakthroughs, profits and increased engagement with your brand.
Rob Howard
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Rob’s transcendence from visual communications to marketing strategy was inspired by the connection he drew between smart design and compelling customer experiences. After ten years honing his marketing skills working with numerous brands in Toronto, Rob eventually went west where he landed at Suitcase Interactive. There, he helped clients like Sport Chek, Niagara Falls Tourism, Marks and Michaels formulate their brand engagement strategies before returning to Ontario in 2010. Today, as Senior Consumer Engagement Engineer…
If your marketing department is addicted to bribing customers with discounts and coupons, consider Fix
 
Download the First Chapter
 
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