CULT Collective

FIX: Break The Addictions That Are Killing Brands

Meet the authors behind Fix.

Chris Kneeland

Chris Kneeland is co-founder and CEO of Cult Collective Ltd., an international marketing services firm headquartered in Calgary Alberta. Prior to forming Cult, Chris was S.V.P. of Retail Marketing at RAPP in Dallas Texas consulting for Best Buy, HEB Grocery, Supervalu, Lenscrafters, Hyatt and others. Chris also held marketing management positions within John Deere and The Home Depot. Chris has a bachelor’s degree in Marketing Communications from Brigham Young University and a Master’s Degree of Integrated Marketing from Northwestern University.

Ryan Gill

Ryan Gill is the president and co-founder of Cult Collective Ltd. He is responsible for setting the tone and vision for the firm as well as providing thought leadership on consumer engagement solutions for cult brands like Harley Davidson, Sport Chek, Michael’s Arts & Crafts, Calgary Flames and Big Rock Brewery. He previously founded and ran Suitcase Interactive, a 12-year old digital marketing firm serving clients throughout North America. Ryan lives in Calgary with his wife Aimee, daughter Scarlett and the best dog in the world, Snoop.

Rob Howard

Rob’s transcendence from visual communications to marketing strategy was inspired by the connection he drew between smart design and compelling customer experiences. After ten years honing his marketing skills working with numerous brands in Toronto, Rob eventually went west where he landed at Suitcase Interactive. There, he helped clients like Sport Chek, Niagara Falls Tourism, Marks and Michaels formulate their brand engagement strategies before returning to Ontario in 2010. Today, as Senior Consumer Engagement Engineer for Cult Collective, Rob helps steer marketing strategies for brands big and small, from Fortune 500 companies to grassroots non-profit groups across North America.