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Cult is a team of talented professionals and experts across North America.
Engagement Director
Jane Goodacre

Interesting Facts

  • Jane participated in ten days of silent meditation in the Blue Mountains of Australia
  • Her life almost ended once, when she found herself on a boat with modern-day pirates in Halong Bay, Vietnam
  • She judges books by their covers… as well as by their content. Metaphors aside, a shelf full of beautiful books warms her heart
  • There are very few brands she is willing to pay full price for. The ones she will however, have earned the ability to never discount their offering by building their own cult following
  • For Jane, a perfect summer day includes paddle boarding with her border collie, and some impromptu yoga

Bio

Jane’s career has been defined by her passion and focus on cultivating ridiculous levels of customer engagement. Starting by hearing and respecting her clients’ perspective, she has helped brands like Labatt, Diageo, Coca-Cola, STARS & ABCRC strengthen relationships with their most important audiences. Her ability to uncover and empower meaningful customer insights helps to define and drive brand strategy, communications, planning, and unexpected in-market activities.

Inspired By
 
FIX: Break the addictions that are killing brands
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