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Jane Goodacre

Senior Engagement Advisor

Five Interesting Facts

  • I participated in ten days of silent meditation in the Blue Mountains of Australia.
  • My life almost ended once, when I found myself on a boat with modern-day pirates in Halong Bay, Vietnam.
  • I do judge books by their covers… as well as by their content. Metaphors aside, a shelf full of beautiful books warms my heart.
  • There are very few brands I am willing to pay full price for. The ones I will, have earned the ability to never discount their offering by building their own cult following.
  • For me, a perfect summer day includes paddle boarding with my border collie, and some impromptu yoga.


Jane’s career has been defined by her passion and focus on cultivating ridiculous levels of customer engagement. Starting by hearing and respecting her clients’ perspective, she has helped brands like Labatt, Diageo, Coca-Cola, STARS & ABCRC strengthen relationships with their most important audiences. Her ability to uncover and empower meaningful customer insights helps to define and drive brand strategy, communications, planning, and unexpected in-market activities.