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Our Team
Cult is a team of talented professionals and experts across North America.
Managing Director, Cult Toronto
Marc Whitehead

Interesting Facts

  • Became a devotee of Vipassana through a 10 day meditation retreat
  • Played for three seasons on the Great Lakes Amateur Golf Tour
  • For a year at BBDO, worked alongside Steve Hayden, the writer of the iconic Macintosh commercial “1984”
  • I’ve had the same best friend for over 45 years – my wife Norma
  • My pet peeve is people using “ummmm” in their conversations


I’ve built a career, for over three decades, putting the customer first. I’m inspired by new technologies, customer centric strategies and big ideas. My entrepreneurial spirit launched a T-shirt printing business in high school, and continued on every scale, from multinational agencies like BBDO to independent and specialty communications firms like Fresh Baked Entertainment. I’ve been fortunate to play a leadership role with global brands including Apple, Fairmont, Frito-Lay, McDonalds and Wrigley. I am an early adopter, particularly with products that were birthed from groundbreaking, human-centred thinking, and have been blessed to play a role in bringing innovative (and sometimes ill-fated) products to market myself, like SmartFood popcorn, Apple’s Newton handheld computer (the predecessor to the iPhone), low-carb/high-protein Noodi pasta, and a new kind of personal transportation that I can’t tell you about (yet).

Inspired By
Seeing the very best come out of someone else.
FIX: Break the addictions that are killing brands
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