Interesting Facts

• He wrote a book, Fix: Break The Addiction That’s Killing Brands
• Rob helped found A Society of Cult Brands and conceive The Gathering, a yearly summit of the world’s most coveted brands
• He’s not athletic, but bikes to work almost every day and recently joined the cult of Spinning®
• Rob is a dad to two amazing kids – Hudson and Katie are his inspiration
• He’s been a closet comic book/superhero geek since he was a kid

Bio

Rob cut his teeth in Toronto’s fledgling multimedia scene and founded a communications design boutique. He’s worked with super-brands like Nike, LCBO, Spruce Meadows, Canadian Tire and Pita Pit. Today, Rob is a Customer Engagement Engineer, enabling brands to transform ordinary customers into devoted fans with irrational loyalty. In short, he helps brands create meaningful, profitable connections with consumers in ways that traditional marketing can’t.