Webinars Whitepapers Believe Point of View Case Studies Our Process Our Team About Us Philosophy Fix
CULT SCORECARD
Assess your Cult Capability
We know cult brands better than anyone. Let’s see how your brand stacks up against our 6 traits of highly adored brands.
CULT SCORECARD
PERSONAL INFO
QUESTIONS
RESULTS
Tell Us About You
We'll send you a copy of the results afterwards!
 
Does your business benefit from above average word of mouth, meaning most consumers spontaneously tell others positive things about you?
Not Applicable
Rarely
Occasionally
Often
Do you rely heavily upon mass advertising, sales promotions or convenience in order to entice customers to bypass comparable options and purchase your products or services?
Not Applicable
Rarely
Occasionally
Often
Have customers created their own events, websites, clubs or communities that pay tribute to your brand, products or services?
Not Applicable
Rarely
Occasionally
Often
Does your organization regularly communicate your brand's purpose, and demonstrate your corporate values, through branded interactions?
Not Applicable
Rarely
Occasionally
Often
Can your average customer explain how you are meaningfully different from competitors?
Not Applicable
Rarely
Occasionally
Often
Are your employees inspired enough to regularly refer – and actively recruit – new talent or staff, without need of incentive?
Not Applicable
Rarely
Occasionally
Often
Does your organization have internal programs, forums, and/or tools that are actively used to indoctrinate your staff regarding your brand's beliefs and behaviours?
Not Applicable
Rarely
Occasionally
Often
Is customer experience management an internal competency, meaning in-house resources posses the skills, have the bandwidth, and are held accountable, for customer happiness?
Not Applicable
Rarely
Occasionally
Often
Do consumers relate your brand to a person, character or popular personality – whether real or invented – to help describe your brand?
Not Applicable
Rarely
Occasionally
Often
Do you consciously avoid industry jargon, hyperbole, and marketing speak, and instead strive to have very human conversations with your audiences?
Not Applicable
Rarely
Occasionally
Often
Does your organization use official channels of communication with customers through which it regularly consults with them for ideas or feedback?
Not Applicable
Rarely
Occasionally
Often
Does marketing play a role in internal engagement, such as assisting with internal communications, recruiting, employee loyalty/incentive programs, or culture initiatives?
Not Applicable
Rarely
Occasionally
Often
Does your organization have customer-centric performance metrics that track levels of brand attachment or advocacy?
Not Applicable
Rarely
Occasionally
Often
Does your company posses deep insights about your target audience(s) upon which you have customer segmentation based on what they want from you, and are worth to you?
Not Applicable
Rarely
Occasionally
Often
Does your organization create, or sponsor, destinations or events where consumers can enjoy memorable branded experiences beyond your primary distribution outlets?
Not Applicable
Rarely
Occasionally
Often
Has your organization made significant financial and organizational efforts to perfectly align your physical and virtual worlds so you provide a fully integrated branded experience in store, online, mobile, in communities and in socials spaces?
Not Applicable
Rarely
Occasionally
Often
Brand compared to
Remarkability
Higher Purpose
Inspiration
Relatability
Involvement
Pervasiveness
Further Reading
Why We Exist
The North Face: Weathering the Competitive Storm for Over 50 Years
M&M’s: Heat Wave, K-Rations and Van Halen.
 
FIX: Break the addictions that are killing brands
©2019 Cult Collective LP. All Rights Reserved