Join Marc Whitehead, Cult’s Chief Engagement Officer, as he shares insights about a new research methodology that uncovers the dimensions of engagement between brands and their most important audiences.

Through years of research and experimentation, Cult has learned how to recognize and measure the engagement between brands and their audiences, and how to more accurately predict future success. Doing so requires marketers to embrace a new metric, which we call AES (Audience Engagement Scoring).

AES allows brands to uncover which specific attitudinal drivers are the most promising behavioural triggers, and how this information can help move the needle on engagement over time.

Watch our latest Webinar below for an insight into this groundbreaking new metric!