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Rethinking Employee Engagement
Enlightenment Series
In this Webinar, Owen Reader, VP of Client Services explores how brands’ most important marketing initiative, and first investment, should be in engaging (or re-engaging) their own people. Owen demonstrates compelling examples of how some brands are getting it spectacularly right and reaping awards in the outside world that are worth exponentially more than a similar investment of time, effort and budget would have had in external communications. 
 
Internal advocacy is influenced by a complex set of factors, and marketing practitioners—more so than HR practitioners—are better equipped to motivate it, in the same way they work to create external brand evangelists.
Further Reading
CBD Report: The Future of the Industry
Getting Emotional is the Most Rational Thing a Marketer Can Do
How to Grow Cannabis Brands
 
FIX: Break the addictions that are killing brands
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