Breaking Your Brand’s Flyer Fixation

In 2015, U.S. brands spent 16% of their advertising budgets on print media, like flyers, to reach consumers who were then only spending 4% of their time reading them. Marketers’ continued over-reliance on traditional printed flyers to do the heavy lifting to drive store traffic and sales is misplaced.

The latest in our Perspective Series explains how the effectiveness of printed media can now be vastly improved by supplementing flyer campaigns with digital media that exploits mobile ID tracking to hyper-target individual, ideal customers with actionable offers that has proven to deliver better ROI.

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