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Rethinking Employee Engagement
Enlightenment Series

By now, it is well understood that the benefits of an engaged workforce are just too significant to ignore. Increased revenue and profit, fewer employee sick days, lower cost of hiring, better employee retention… and the list goes on. The concept, and its associated benefits, seem simple enough. Author Kevin Kruse concisely defines employee engagement as, “The emotional commitment an employee has to the organization and its goals, resulting in the use of discretionary effort,” where the collective discretionary effort put forth by an engaged workforce has a direct impact on growth and profit.

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Further Reading
CBD Report: The Future of the Industry
Creating & Engaging Fanatics
Getting Emotional Is The Most Rational Thing A Marketer Can Do
 
FIX: Break the addictions that are killing brands
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