Dan Ribolzi is an experienced marketer, consultant, and business development professional that has a passion for helping marketers find the bravery to find what is remarkable about their company in order to create a cult brand in their category. He loves to work with a cross-functional teams within organizations to find true opportunities to create new customer value – whether it is training of frontline employees, improvement of internal communications, or changing the way a brand is messaged in the marketplace. He believes any brand can become a cult brand regardless or category.
Dan joined Cult Collective in order to bring the Cult principles to the Midwest, working out of Indianapolis and focused on helping companies in “flyover country” connect with their customers in new ways. He believes strongly in using research and feedback from all brand stakeholders to drive insights, and believes companies spend too much time on strategy and not enough resources on successful execution. He loves to look for what makes true cult brands successful, applying those strategies and tactics to brands in other categories.
Prior to joining Cult, Dan has worked as a marketer and a consultant at agencies such as Rapp and Digitas, “client-side” at Best Buy, and as a consultant at Salesforce and LoyaltyOne. He has helped companies such as Walgreens, Delta Airlines, Kellogg’s, Kroger, State Farm and Comcast find new ways to better connect to their customers.
Dan is an accomplished speaker and writer and has written many blogs, articles and White Papers over his career calling out the best examples of marketing he sees. He most enjoys facilitating workshops, as he believes getting various leaders in a room to tackle a problem can lay the groundwork for transformative initiatives.