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Culthood is the Gift that Keeps on Giving
How Steve Jobs prepared Apple for controversies

Check out this great real-world example, courtesy of our friend Luke Dormehl.


Further Reading
FIX PT.2 Fix Your Brand With 8 Cult-Brand Principals
FIX PT.1 Cure Disengaged Customers, Prospects & Staff
Why We Exist
FIX: A new prescription to cure disengaged customers, prospects or staff
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