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Culthood is the Gift that Keeps on Giving
How Steve Jobs prepared Apple for controversies

Check out this great real-world example, courtesy of our friend Luke Dormehl.

 

Further Reading
7 Million for that?!?
What is Web3?
World-Class Brands with Surprisingly Small Advertising Budgets
 
FIX: A new prescription to cure disengaged customers, prospects or staff
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