While some might not recognize the brand name Fremantle, it can be said with certainty that one of their various brands including: American Idol, X Factor, or The Price is Right is sure to strike a chord. This cult brand believes in the power of storytelling and empowering viewers, and clearly it has paid off. Check out the full interview below.
At the core of this brand behind brands is a desire to not simply create quality television, which it certainly does, but also immerses viewers in the growing lifestyle aspects that surround these brands. Building a franchise around the shows and ensuring there are continual evolving experiences and touchpoints are key to ensuring longevity and success, how else could The Price is Right manage to capture viewers for the past 40 years?
Cult brands know who they are and aren’t afraid to show it. That’s right, at the core of any great brand is authenticity.
Cult brands know who they are and aren’t afraid to show it. That’s right, at the core of any great brand is authenticity. While this may be no easy feat, cult brands know that if they are going to stand the test of time they will have to make some bold choices and stick to who they are; you can’t manufacture authenticity.
I had the chance to sit down with the former President of Brand Partnerships and Franchise Management for FremantleMedia at last year’s Gathering, and learn how the brand has managed to create such iconic lifestyle shows. Stay tuned for features from this year’s event.