The mobile tidal wave shows no sign of slowing down.
The role of mobile within fundamental tasks continues to grow. Every part of a brand’s digital footprint needs to be increasingly more tuned to mobile devices…especially if you’re in a category that over indexes on mobile access (computers, electronics, restaurants, destinations on a whole).
What is captivating me today is the intersection between consumer behaviour and media touch points. Why do we have a love/hate relationship with Facebook and what does that means for marketers; or, how will our insatiable desire for content be met within the speed-of-light changes impacting traditional providers (TV networks and print publishers)…questions like these keep me up at night.