Rob Howard
October 7, 2013
October 7, 2013
Understanding the Tourism Ecosystem
Free report: How competing destination marketing organizations can work together for the benefit of the tourist.
Tourism has become an economic driver for regions around the world. As more destinations begin to promote their own brand and sense of place, is there a danger of greater confusion or misfired marketing messages? If everyone is marketing destination, who does the consumer listen to?
In part two of our white paper series, The Future DMO, we’ll examine the typical tourism ecosystem and try to answer how competing destination marketing organizations can work together for the benefit of the tourist.
Request a copy of The Future DMO Part 2 now.
Rob Howard
For the past 17 years, I've worked with consumer, b-to-b and non-profit brands to strategize and execute effective marketing communications that get results. Now, I help organizations find, acquire and serve customers in new ways that foster deep brand affinity and loyalty, and in ways that deliver measurable results and return on engagement
For the past 17 years, I've worked with consumer, b-to-b and non-profit brands to strategize and execute effective marketing communications that get results. Now, I help organizations find, acquire and serve customers in new ways that foster deep brand affinity and loyalty, and in ways that deliver measurable results and return on engagement 
