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Why We Exist
We are on a mission to change the way people think about marketing, creating cult followings for remarkable brands.

I appreciate it can be difficult for some people to understand how our firm differs from the hundreds of other marketing services offerings out there. The simple fact of the matter is, we exist solely because we are different. We are on a mission (ever so humbly) to radically change how our clients think about marketing while raising the bar in regards to what is truly possible. Any company can get customers. We want to create cult followings.

We are on a mission (ever so humbly) to radically change how our clients think about marketing while raising the bar in regards to what is truly possible. Any company can get customers. We want to create cult-like followings.

Everyone at Cult is united by a common purpose: to blow up the status quo and concoct new ways of improving brand and customer engagement. Through our research and experience, we’ve discovered that achieving cult status isn’t the serendipitous result of a good product or lucky timing. It can be achieved through disciplined adherence to 6 core principles. We help clients by implementing those 6 principles so they can reap the benefits of achieving cult status, which basically means their customers will:

  • Shop without the need of stimuli
  • Pay a premium instead of requiring bribery in the form of discounts and promotions
  • Advocate your cause via word of mouth
  • More quickly forgive you when you screw up
  • Be less promiscuous and give you greater share of their wallet
  • Eagerly co-create and provide input to make your products and or services better

Not only do cult brands enjoy amazing customer relationships, they also tend of have high performance cultures with highly engaged employees.

Simply stated, cult brands turn ordinary customers into brand evangelists by transforming ordinary touch points into remarkable ones. We help them do that.

Simply stated, cult brands turn ordinary customers into brand evangelists by transforming ordinary touch points into remarkable ones. We help them do that.

Our ‘secret sauce’ is working with ridiculously talented people who are passionate about implementing ‘a better way’. Rather than trying to out-shout competitors via mass media, we redeploy those dollars and create demand by building marketing platforms, campaigns, and assets that people actually want to engage with. And we focus as much on internal branding as we do external marketing.

Rather than trying to out-shout competitors via mass media, we redeploy those dollars and create demand by building marketing platforms, campaigns, and assets that people actually want to engage with. And we focus as much on internal branding as we do external marketing.

That is why Cult exists. To help brands achieve success they’ve never enjoyed before by doing things differently than they ever have before.

Further Reading
CMO, CYA
TRENDS
The CULT of Customer Experience
 
FIX: A new prescription to cure disengaged customers, prospects or staff
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