Check out this interview we did with Mel CleMents, the former VP of Branded Entertainment at Fox Digital Studio. If you want to learn how to market in the digital media space, this is an interview you will definitely want to watch. This video highlights what it takes to truly create a fearless brand within an industry that is continuously evolving and adapting to customer’s changing needs.

Fox Digital Studio is a sub brand of 20th Century Fox, one of America’s largest film production studios. The studio’s goal is to find the next big media franchise, but through non-traditional channels.

Here’s some of the key takeaways from the interview:

2:02 Some of the big, bold things Fox Digital has been able to pull off.

2:54 How Fox currently fits in the digital space.

3:52 Mel talks about how Fox engages its viewers and how it allows people to interact with their brand.

5:04 Where Mel sees the future of the digital media industry.

It’s the delivery mechanisms that are going to change. It’s not going to be through storytelling has been around since cave paintings…and people are going to keep doing that, so you have to just keep up with the times.

Mel Clements is the former VP of Branded Entertainment at Fox Digital Studio.

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Bradley Foster
I was originally intending on going into film production but got side tracked by advertising along the way. I was a founding partner in a digital production shop responsible for executing the first ever projection advertising campaign in Canada. Since then, I’ve been in the biz dev side of advertising for nearly 10 years during which time I've be a partial responsible for doing some pretty cool stuff for some of North America’s most noteworthy brands.

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