Check out this interview we did with Cathy tull, the SVP Marketing at the Las Vegas Convention & Visitors Authority (LVCVA). If you want to learn about the success of Vegas’ experiential marketing, this is an interview you will definitely want to watch. This video highlights what it takes to truly create a fearless brand from a city with a not-so-clean reputation.

Billed as “The Entertainment Capital of the World”, and internationally renowned for “what happens here, stays here,” this hugely popular tourist and business destination benefits from tremendous word-of-mouth and earned media.

Here’s some of the key takeaways from the interview:

0:51 Cathy discusses what it means for Vegas to be “courageous, bold, and unapologetic”.

1:43 How to spot an opportunity when disaster strikes.

3:18 HR practices that help carry a brand forward by hiring the right people.

4:10 Cathy’s insights as to why the “What happens here, stays here” campaign still resonates with travellers today.

5:12 Cathy explains why being fearless matters to a cult brand.

If you’re not courageous enough to say “not everyone is going to like this”, then you’re not going to make a difference and you’re not going to break out from the noise that surrounds you.

Cathy Tull is the SVP Marketing for the LVCVA. The LVCVA is the destination marketing organization for Las Vegas and Southern Nevada. Cathy oversees all marketing, advertising and sales efforts. She joined the LVCVA in 2005 with extensive experience in travel and tourism, health care administration and journalism. She holds a bachelor’s degree from St. Bonaventure University and an Associate’s degree from the State University of New York at Morrisville. She serves as a staff liaison for the U.S. Travel Association, the Travel and Tourism Advisory Board (TTAB) and is a member of the Board of Advisors for The Smith Center for the Performing Arts in Las Vegas.

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