THE CHALLENGE

For over 60 years, UCLA Health has provided the most comprehensive and advanced healthcare to Los Angeles and the world.

With the mission to deliver leading-edge patient care, research and education.

UCLA Health comprises 250 locations with seven different medical centers and clinics around the world, serving more than 670,000 unique patients per year. As an academic medical center, UCLA Health can offer patients the latest technologies, access to potentially life-saving therapies and leading-edge clinical trials.

THE JOB TO DO

As the onset of the Covid-19 pandemic descended onto Los Angeles (and the world), UCLA Health’s existing brand and market position had to change. At the time, boasting global rankings, new treatments and discoveries and overly focused on new innovations.

None of those things were “bad” or “wrong” they just weren’t right for what Angelenos needed.

Angelenos just needed someone to have their back, through empathy and understanding.

Informed by CEQ research, we set out to reestablish UCLA Health’s brand position through a comprehensive brand campaign dubbed, TeamLA.

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AWARDS

creative and advertising