Businesses need profitable, sustainable growth. They need happy customers. They need highly engaged employees. They need to learn how to compete effectively against competitors who all too often provide very similar goods or services. And, if they figure out how to do all that, they need to learn how to remain relevant, year after year, as consumer preferences change and competitive pressures evolve.

Too many businesses are now engaged in an unfortunate race to the bottom, with an unsustainable focus on awareness-driving and margin-eroding acquisition. Such behaviors are contributing to an ever-increasing number of highly promiscuous consumers, and an unprecedented number of business bankruptcies and closures.