The best retailers have always invested heavily in exceptional Customer Experience (CX) to win and retain customers. Traditionally, CX has prioritized progressive merchandising strategies, innovative store designs, elevated shopping experiences, smart promotional strategies, and seamless omni channel engagement. However, as consumer expectations continue to rise, numerous Employee Experience (EX) initiatives are becoming a vital focal point for retailers eager to increase revenue and relevance.

We’ve identified six key areas Retail Leaders should reassess to maximize their brand’s appeal and secure sustainable competitive advantage.