In order to build a world-class event that celebrates the bravest and boldest brands, The Gathering leaned hard into its core value: “Unreasonable Hospitality”. This event had to create such an unmatched, remarkable customer experience, that the costs of travel, lodging, meals and tickets didn’t become barriers to attendance, but rather rights of passages for the opportunity to join.
We love great advertising as much as the next person. However,we struggle with praising and awarding advertising for the sake of cleverness or creativity alone; good marketing is only good if it actually improves business performance. And it’s only ever great, if it can create long-term, sustainable competitive advantage.
We love great advertising as much as the next person. However,we struggle with praising and awarding advertising for the sake of cleverness or creativity alone; good marketing is only good if it actually improves business performance. And it’s only ever great, if it can create long-term, sustainable competitive advantage.