The world doesn’t need another conference. It needs a gathering.
In order to build a world-class event that celebrates the bravest and boldest brands, The Gathering leaned hard into its core value: “Unreasonable Hospitality”. This event had to create such an unmatched, remarkable customer experience, that the costs of travel, lodging, meals and tickets didn’t become barriers to attendance, but rather rights of passages for the opportunity to join.
Key Findings
Marketing and advertising conferences often celebrate great creative work without understanding or even acknowledging its impact on key business metrics.
We love great advertising as much as the next person. However,we struggle with praising and awarding advertising for the sake of cleverness or creativity alone; good marketing is only good if it actually improves business performance. And it’s only ever great, if it can create long-term, sustainable competitive advantage.
The results
Build a one-of-a-kind marketing, brand and business summit.
We love great advertising as much as the next person. However,we struggle with praising and awarding advertising for the sake of cleverness or creativity alone; good marketing is only good if it actually improves business performance. And it’s only ever great, if it can create long-term, sustainable competitive advantage.