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The world doesn’t need another conference. It needs a gathering.

In order to build a world-class event that celebrates the bravest and boldest brands, The Gathering leaned hard into its core value:  “Unreasonable Hospitality”. This event had to create such an unmatched, remarkable customer experience, that the costs of travel, lodging, meals and tickets didn’t become barriers to attendance, but rather rights of passages for the opportunity to join.

CONGREGATE
BE
REMARKABLE
RITES
&
RITUALS

Key Findings

Marketing and advertising conferences often celebrate great creative work without understanding or even acknowledging its impact on key business metrics.

We love great advertising as much as the next person. However,we struggle with praising and awarding advertising for the sake of cleverness or creativity alone; good marketing is only good if it actually improves business performance. And it’s only ever great, if it can create long-term, sustainable competitive advantage.

Play Video
360°
GTM
Planning
Brand
campaign(s)
CRM
Customer
acquisition
Customer
experience
PLANNING
Customer
experience
Web
Advertising
SALES
strategy
Pricing
strategy
Employee
experience
Measurement
reporting
optimization

The results

Build a one-of-a-kind marketing, brand and business summit.

We love great advertising as much as the next person. However,we struggle with praising and awarding advertising for the sake of cleverness or creativity alone; good marketing is only good if it actually improves business performance. And it’s only ever great, if it can create long-term, sustainable competitive advantage.

10
k

Attracted over 10,000 global attendees

40
%

profitability

YoY

profitability

ENVIABLE

Enviable industry reputation Forbes Top Conferences Designation

Lets create advocates.

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