In today’s marketing landscape, it’s easy to think that being the loudest pays the biggest rewards. Our guest today, Bill Neff, has worked with brands who have taken marketing back to the fundamentals to meet consumers where they are. As the CMO of Yeti and previous Director of Sports Marketing at Under Armour, Bill has seen that this grassroots approach to marketing pays off. In this episode, Bill shares the interesting journey that led him to Yeti. From sales to video production, the path to marketing has been an unexpected one. The Yeti products are truly exceptional and their focus on embedding themselves in the community is a breath of fresh air. They aspire to create and add value to their communities rather than extracting it. Bill used Yeti products long before he worked at the company and his belief in them is palpable. He is living his truth and it’s inspiring to hear. Be sure not to miss this one!
The Gathering Summit