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Jason White · Beats by Dre
About the Episode

When Jason White was young, he had one goal: to make Nike commercials. Not only did Jason achieve that goal but he also established the Nike brand in Asia and went on to lead one of the most culturally influential brands of our time, Beats by Dre. In this episode, we chat with Jason about the ingredients to his success, including courage, being intentional, mentorship and most importantly – dreaming big.

Links to stuff we talk about:

Beats by Dre


The Gathering


"I don’t look backwards, it’s really about what’s next, and it’s about how you constantly take another step forward"
About the Guest
Jason White
Chief Marketing Officer, Cura Cannabis Solutions, formerly Beats by Dre
Jason started his career in New York City learning the fundamentals of marketing at Saatchi & Saatchi and BBDO where he led campaigns for Johnson & Johnson, Procter & Gamble and M&M Mars. After 6 years in New York, Jason moved to Wieden + Kennedy in Portland, Oregon to pursue his long-time dream of defining culture through the voice of Nike. He went on to help launch Wieden + Kennedy Shanghai and lead the Nike business in China, developing the 2008 Beijing Olympics Campaign. That was followed by an appointment to Global Account Director where he oversaw the development of key global efforts for 2010 World Cup, LeBron James, Kobe Bryant, Tiger Woods and others. In 2011 Jason returned to China to lead Wieden +Kennedy Shanghai through its next phase of creative innovation. He was the Managing Director of Wieden + Kennedy Shanghai, which was named China’s 2012 Independent Advertising Agency of the Year, representing clients including Nike, Levi’s, Converse, Chrysler, Beats by Dr. Dre, Tiffany and Shanghai Disneyland Resort. In 2014 Jason joined, Beats By Dr. Dre, as Vice President of Marketing. He spent two years building the business across China, Japan, UK, France, Germany and USA. He oversaw the highly awarded Straight Outta Compton campaign (2016) along with LeBron James’ return to Cleveland, “Re-Established”, (2014). He is now Global Head of Marketing overseeing all marketing activity for the brand globally. Jason is committed to diversity and social good. He is a board member of the Marcus Graham Project and a member of the Summit Series community.
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