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OUR PROCESS
The Path to Enlightenment Starts Here
Enlightenment starts with asking the right questions of our clients, their people, their customers and their prospective customers. The answers help us see things that others don’t.
Is Your Brand Cult Capable?
The first leg on our Journey examines six dimensions of your organization to identify key challenges and opportunities, and evaluate your cult brand potential.
Culture
The first leg on our Journey examines six dimensions of your organization to identify key challenges and opportunities, and evaluate your cult brand potential.
Customers
We seek to understand the customer experience - what it is and what it could be - as well as your customers themselves. Who are they? What drives their purchase decisions and their loyalty? Target customers will be identified, grouped and profiled for motivations and behaviours using supplied research and third party data.
Competitors
The market positioning of competitors is analyzed to identify gaps between your brand and theirs, and to establish benchmarks and best practices in your category.
Communications
We seek to understand the customer experience - what it is and what it could be - as well as your customers themselves. Who are they? What drives their purchase decisions and their loyalty? Target customers will be identified, grouped and profiled for motivations and behaviours using supplied research and third party data.
Core Competencies
Focus. Cult brands have it. Most do not. These are the things your brand and organization excel at. We consider not only what they are, but how they can be made (more) remarkable in ways that give your brand an unfair competitive advantage.
Capabilities
Here, we evaluate personnel, processes, programs and infrastructure – the building blocks of your brand and business - to determine any potential opportunities for honing your organization to be an inspirational customer-focused machine that electromagnetically attracts customers.
 
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FIX: Break the addictions that are killing brands
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