Lara has a Bachelor’s of Communications from UCLA. At some point in her life, she became aware of all the ads around her and decided that she was going to be the person responsible for making them. She loves to be challenged and to shift perspectives on a problem to uncover the best solution. She approaches every project with a wide angle lens and is eager to learn the most from the people she works with. When she’s not ticking off items on her to-do list, you can find her cozied up with her e-reader or playing some sort of a game.