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Audience Experience Advisor, The Gathering
Laura Wensel

Interesting Facts

  • As a child, she tried to dig a hole in her backyard so she could run away with her dog.
  • In junior high, she was a wrestler and went three years undefeated.
  • She strongly believes there is no better food than three cheese pizza pops.
  • She has a very eclectic taste in music and some of her favourite concerts include Motley Crue, Drake, Rob Zombie, The Rolling Stones, Mariah Carey Christmas and Justin Bieber.
  • Fewer things make her happier than a bucket of beer on a beach.


Laura is a sharp-witted and savvy audience experience expert. She approaches everything in life with positivity and her professional mantra is to innovate, invigorate and inspire. To sum it up? She does things differently and has fun while she’s at it.

Backed by a degree in Public Relations, Laura has over five years of progressive experience in brand development, complex campaign execution, digital marketing and project management (we should mention that she is also a highly qualified cat herder).

Having subscribed to a Cult way of thinking (don’t worry – it’s the good kind of cult), her mission is to help businesses understand the emotional and attitudinal drivers behind WHY consumers make decisions, allowing them to engage with their audiences in ways that matter, and build an irrational sense of unbreakable loyalty amongst their followers.

Laura has a self-affirmed sense of humour, exceptionally curious mind and firmly believes that when creativity meets strategy, magic happens.

Inspired By
FIX: Break the addictions that are killing brands
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