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Cult is a team of talented professionals and experts across North America.
Business Development Lead
Michael Betteridge

Interesting Facts

  • Michael is a spin instructor and incredibly passionate about it.
  • He is an Aries, which definitely speaks to who he is.
  • He has celebrated birthdays in 5 different countries (Canada, United States, France, Italy, and Mexico).
  • He played baseball competitively and played in a few junior college tournaments at age 17.
  • He tried (and failed) to learn French as an adult, by going to McGill, living in Montreal, and immersing himself for two Summer sessions.


Michael’s passion for helping people comes from his background in the fitness industry, history with coaching, and playing team sports. Pairing his experience of Motivating at Wheelhouse Cycle Club for three+ years along with his education in business administration, majoring in human resources, he is specifically equipped to get to the root of any problem and come prepared with the best solution. He has experience working in multiple industries: from fitness and coaching to customer service and IT. He also resides on the organizing committee for Lawn Summer Nights, which is a Canada-wide fundraiser for Cystic Fibrosis.

Inspired By
The people closest to him (like his mom!)
FIX: A new prescription to cure disengaged customers, prospects or staff
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