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CULT SCORECARD
Assess your Cult Capability Test
We know cult brands better than anyone. Let’s see how your brand stacks up against our 8 traits of highly adored brands.
CULT SCORECARD
PERSONAL INFO
QUESTIONS
RESULTS
Tell Us About You
We'll send you a copy of the results afterwards!
 
Which of the following best describes the brand or organization you're working for? Start-up (<2 years old)
What statement below is most true for your organization?
Does your business benefit from significant word of mouth? (i.e. is your product, service or customer experience so noteworthy that customers spontaneously tell others about them without incentive from you?)
Not Applicable
Rarely
Occasionally
Often
Does your organization have consensus and clarity about one (or two) primary attributes or benefits of your offering that is demonstrably superior than competitive alternatives?
Not Applicable
Rarely
Occasionally
Often
Does your organization have a noble brand ideal that attracts customers, prospects and staff to your brand beyond your core product or service?
Not Applicable
Rarely
Occasionally
Often
Is it obvious to end users that your brand has values and a purpose beyond making profits?
Not Applicable
Rarely
Occasionally
Often
Are your employees inspired enough to regularly refer – or even actively recruit – new talent or staff, thus minimizing the need for recruiter fees or significant talent acquisition expenses?
Not Applicable
Rarely
Occasionally
Often
Does your marketing team assist your organization with internal platforms and communications to actively perpetuate your brand's values and beliefs?
Not Applicable
Rarely
Occasionally
Often
Do consumers relate your brand to a persona– whether real or invented – to help describe their relationship with your brand?
Not Applicable
Rarely
Occasionally
Often
Is customer experience management a core competency, meaning in-house resources are accountable for delivering customer happiness?
Not Applicable
Rarely
Occasionally
Often
Does your organization use official channels of communication with customers through which it regularly consults with them for ideas or feedback?
Not Applicable
Rarely
Occasionally
Often
Does your company possess deep insights about your target audience(s) allowing you to know what they want from you, what they are worth to you, and how best to serve them?
Not Applicable
Rarely
Occasionally
Often
Have customers created their own events, websites, clubs or communities that pay tribute to your brand, products or services?
Not Applicable
Rarely
Occasionally
Often
Have you created an event or destination where you biggest brand fans are able to come together and revel in the shared enthusiasm for your brand?
Not Applicable
Rarely
Occasionally
Often
Does your organization have a clear villain, meaning someone or something that you are actively fighting against?
Not Applicable
Rarely
Occasionally
Often
Does your brand appeal to customer segments who feel disenfranchised or underserved by the mainstream incumbent in your category?
Not Applicable
Rarely
Occasionally
Often
Is there specific lingo or practices that customers should become familiar with in order to maximize their relationship with your brand?
Not Applicable
Rarely
Occasionally
Often
Do you provide a means by which your best customers can feel extra special and enjoy exclusive benefits not available to everyday customers?
Not Applicable
Rarely
Occasionally
Often
Brand compared to
Remarkability
Higher Purpose
Inspiration
Relatability
Involvement
Congregate
Pick a Fight
Rites & Rituals
Further Reading
FIX PT.2 Fix Your Brand With 8 Cult-Brand Principals
FIX PT.1 Cure Disengaged Customers, Prospects & Staff
Why We Exist
 
FIX: A new prescription to cure disengaged customers, prospects or staff
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