Ted Talk

How I Discovered The Black Art of Cult Branding

Watch: How I Discovered the Black Art of Cult Branding


Why do some brands simply have customers, while others have irrationally loyal fans who:

  • Pay more for their products and services?
  • Accept no substitutes?
  • Rave about them to everyone?
  • Lose sleep to be first in line?
  • Forgive them when they make mistakes?

We’ve studied the world’s most coveted brands to unlock the genetic code that’s helped them dominate their markets and decimate their competitors for years.

In his TED Talk, Cult Collective’s Head of Ideation, Rob Howard, exposes the black art of cult branding: Six secret principles that cult brands employ to forge fanatical followings and win legions of loyal advocates.

How Cult-like is your brand?

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