August 2, 2018
Join Marc Whitehead, Cult’s Chief Engagement Officer, as he shares insights about a new research methodology that uncovers the dimensions of engagement between brands and their most important audiences.
Through years of research and experimentation, Cult has learned how to recognize and measure the engagement between brands and their audiences, and how to more accurately predict future success. Doing so requires marketers to embrace a new metric, which we call AES (Audience Engagement Scoring).
AES allows brands to uncover which specific attitudinal drivers are the most promising behavioural triggers, and how this information can help move the needle on engagement over time.
Watch our latest Webinar below for an insight into this groundbreaking new metric!
I’ve built a career, for over three decades, putting the customer first. I’m inspired by new technologies, customer centric strategies and big ideas. My entrepreneurial spirit launched a T-shirt printing business in high school, and continued on every scale, from multinational agencies like BBDO to independent and specialty communications firms like Fresh Baked Entertainment. I’ve been fortunate to play a leadership role with global brands including Apple, Fairmont, Frito-Lay, McDonalds and Wrigley. I am an early adopter, particularly with products that were birthed from ground-breaking, human-centred thinking, and have been blessed to play a role in bringing innovative (and sometimes ill-fated) products to market myself, like SmartFood popcorn, Apple’s Newton handheld computer (the predecessor to the iPhone), low-carb/high-protein Noodi pasta, and a new kind of personal transportation that I can’t tell you about (yet). 
