Owen Reader
April 30, 2019
April 30, 2019
CBD Report: The Future of the Industry
Latest in Cult's Webinar Series
With global market value estimates ranging from $1.8 billion to $22 billion, it begs the question: just how rich is the CBD opportunity? The supporting industry report to this webinar suggests a psychographic segmentation model that divides consumers into four key groups. Join Owen Reader, Cult’s Global Cannabis Practice Lead, as he explores these groups, as well as provides insight on reaching a skeptical audience and successfully positioning products for the mass market.
Cult’s analysis of this segmentation model offers expert direction to brands and industry leaders looking to maximize their profit and their long-term sustainability in the CBD industry.
Owen Reader
I started out my marketing career as a consultant for various construction companies, an industry that I understand well. My love for strategy and problem solving has since led me to work with a varied group of clients from start-ups to non-profits with 50+ years legacies. I love my job because I truly believe we are in a position to do good through our work.
I started out my marketing career as a consultant for various construction companies, an industry that I understand well. My love for strategy and problem solving has since led me to work with a varied group of clients from start-ups to non-profits with 50+ years legacies. I love my job because I truly believe we are in a position to do good through our work. 
