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CBD Report: The Future of the Industry
Latest in Cult's Webinar Series

With global market value estimates ranging from $1.8 billion to $22 billion, it begs the question: just how rich is the CBD opportunity? The supporting industry report to this webinar suggests a psychographic segmentation model that divides consumers into four key groups. Join Owen Reader, Cult’s Global Cannabis Practice Lead, as he explores these groups, as well as provides insight on reaching a skeptical audience and successfully positioning products for the mass market.

Cult’s analysis of this segmentation model offers expert direction to brands and industry leaders looking to maximize their profit and their long-term sustainability in the CBD industry.

Further Reading
Getting Emotional is the Most Rational Thing a Marketer Can Do
How to Grow Cannabis Brands
Audience Engagement Scoring
FIX: Break the addictions that are killing brands
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