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Customer Advocacy vs. Satisfaction
Is NPS Still Relevant?

Customer Advocacy vs. Satisfaction

In this video, our expert hosts Chris Kneeland (CULT CEO) and Greg Damus (CULT CSO) dive deep into Net Promoter Score (NPS), how it can or should be used, its shortcomings, and some other engagement metrics that provide a better understanding of the likelihood to recommend and purchase.

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Further Reading
The Rapid Recovery Response
CBD Report: The Future of the Industry
Getting Emotional is the Most Rational Thing a Marketer Can Do
FIX: A new prescription to cure disengaged customers, prospects or staff
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