In this Webinar, Owen Reader, VP of Client Services explores how brands’ most important marketing initiative, and first investment, should be in engaging (or re-engaging) their own people. Owen demonstrates compelling examples of how some brands are getting it spectacularly right and reaping awards in the outside world that are worth exponentially more than a similar investment of time, effort and budget would have had in external communications.

Internal advocacy is influenced by a complex set of factors, and marketing practitioners—more so than HR practitioners—are better equipped to motivate it, in the same way they work to create external brand evangelists.