Top Challenges for CEOs

According to recent research from Valoria, here are the Top 10 challenges C-suites are coping with:

  1. Consumption decrease and rising costs
  2. Lack of change management skills
  3. Implementing digital transformation
  4. Strategic leadership in uncertain times
  5. Capitalizing on sustainability
  6. Talent management and employee engagement
  7. Navigating regulatory changes
  8. Customer-centric strategies
  9. Financial excellence and growth funding
  10. Building strategic partnerships

To equip leaders with solutions to many of these issues, Cult Collective has created custom workshops that tackle these pain points head-on. 

Before engaging in a larger initiative to elevate transactional customer relationships and create raving brand fans, it’s important to understand how Leadership and the broader internal team comprised of cross-functional senior stakeholders, think about their potential to more significantly, and more consistently, engage with customers, prospects and staff. Internal aptitudes and attitudes towards each element of the customer experience (pre-during-post purchase) must be diagnosed. As such, Cult conducts Cult Brand Readiness Assessments via 1 or 2-day Workshops to determine the organization’s current and desired state. This assessment is highly collaborative and informs potential next steps, including a Cult Brand Scorecard and a prioritized list of action items documented in our Now-Next-Nice Implementation framework.

Workshops are typically 7 hours (9:00 a.m. – 4:00 p.m.) and involve pre-calls with key stakeholders, as well as a post-mortem meeting to share feedback and mutually determine follow-up activities.

Following each Workshop, Brand Sprints can be conducted to further recommend how discretionary resources could/should be redeployed to achieve desired audience engagement metrics and more reliably satisfy annual revenue and profitability targets. An assigned Cult Engagement Engineer will help focus internal stakeholders on the most important contributors to success and recommend brand and marketing assets that better hold people, and initiatives, accountable for accomplishing specific KPIs.

Cult often utilizes intelligence gleaned from the Workshop to improve Brand Positioning. Positioning refers to the space your assets occupy in the market, and in the hearts and minds of its most desirable customers. Proper positioning prevents the dilution of vital resources and allows the brand to occupy an enviable space of expertise and quality. Proper positioning demands persuasive proof points, and Cult can help determine the best ways to bring those to market.

If done well, the Brand Strategy & Positioning deliverables will become the ‘bible’ explaining your Why, What, and How, and provide context and content that will be used to improve all owned, earned, and paid assets. It will also inform every aspect of how people progress from Unaware – Consideration – Purchase – Repeat – Refer and ensure all marketing assets are thoughtfully crafted to foster emotional attachment and elevate the brand’s perception.

Once the Cult Branding Score Card, Now/Next/Nice Action Items, Brand Strategy, Positioning, and Customer Journey work is complete, Cult Engagement Engineers can work with the appropriate persons to properly scope the level of effort required to execute all the agreed-upon recommendations with excellence. Cult will produce a Resourcing Document that includes recommended budget items, and when possible, sources specific practitioners capable of doing great work within the timing and dollars allocated.

Structured as both half-day or two full-day sessions, after engaging in our workshops you can expect to:

  1. Combat consumption decreases with greater market analysis, and expanded product or service offerings
  2. Rethink organization design and the comingling of in-house personnel with 3rd party practitioners
  3. Know how best to exploit digital solutions to enhance the customer journey
  4. Boost internal engagement via cult branding principles by applying them to employees
  5. Become more customer-centric via various components of our brand advocacy system
  6. Improve financial performance via enhanced marketing mix models that deploy resources smarter to produce greater ROI