Advertising has a time and place.
But the sad reality is that increasingly more marketing dollars are being poured into paid media strategies while businesses are failing faster than ever before and customer engagement metrics are tanking at alarming rates. Obviously, an ad-centric remedy to the problems ailing most brands isn’t working. A new playbook is required, and fortunately, we can look to the most iconic, cult-like brands on the planet to see what they’re doing to achieve their success.
Obviously, an ad-centric remedy to the problems ailing most brands isn’t working.
In this white paper, we’ll explore how ridiculous sums of money are being deployed into mass media strategies without sufficient rationale and with shockingly little accountability. We’ll then help brand leaders understand the three core challenges they must overcome in order to do marketing that really matters. We’ll conclude with a provocative ‘call to arms’ where we challenge leaders to address the elephant in the room –which is that according to an Economist Intelligence Unit survey of 478 high-level marketing executives, 81% believe they must restructure how their marketing department functions and 29% believe the need for change is urgent.
We’ll help brand leaders understand the three core challenges they must overcome in order to do marketing that really matters.
Better marketing performance begins with a better performing marketing teams and a culture focused more on creating advocates than ads. That means change is likely required in regards to marketing programs, personnel, and processes. You’ll leave this read understanding that how you are operating today may actually be hurting your brand more than helping it.