The Brand Experience Model assesses all aspects of corporate activity to prove and predict the financial contribution of brand to the bottom line, providing a complete picture for better decision-making to generate disproportionate growth.
Every day, marketing, financial and operational decisions are made without having a fully integrated picture of how, where or when those decisions might provide financial benefit. Companies commonly apply more financial rigor to a $100K expenditure than to a $10M brand investment decision. The stakes are high.
After many years of client engagements, Cult noticed four common problems faced by organizational leadership:
The inability to accurately calculate Brand/ Marketing ROI;
The inability to articulate how activities (be it from Marketing, HR, Investor Relations, etc.) generate financial benefit to the company (revenue, cost of capital, profit, share price, etc.);
Budget constraints; and
Resistance to change.
Quite frankly, Cult has solved the first two. We provide a singular view of brand performance to help executives quantify the value and weight of business decisions that impact performance.
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